Send the URL and the symptom.
Tell me what changed, when it changed, and what your team has already ruled out. I ask for only the access I need for that scope.
Field Report № 007 · For AgenciesWhite-Label Technical SEO
Your client's rankings changed. I find the technical reason.
I built the delivery infrastructure for a 21-client agency from zero. Now I work behind SEO and marketing agencies when crawl, indexation, schema, speed, or migration problems get deeper than the team can handle in-house.
A 40-page audit that nobody can act on is not a deliverable. I diagnose the failure. Then I fix it or write the requirements, verify the result, and put your agency's name on the deliverable.
8+
Years in SEO
35+
Clients supported
21-client
Agency infrastructure built from zero
The Escalation
The account gets tense when the data changes and nobody can explain why.
The client sees the traffic line. Your account team sees five possible causes. Your developers need something more useful than “check the technical SEO.”
- Organic traffic changed and nobody can tie it to one cause
- Search Console is full of coverage noise, indexation gaps, or both
- A migration, rebuild, or plugin change knocked URLs and rankings loose
- Schema validates, but the page is still unclear or ineligible for the intended search feature
- Core Web Vitals fail in field data while the usual fixes barely move them
Guessing is expensive because the wrong fix burns time and weakens the next client conversation. I trace the failure, document the evidence, and give the agency an answer it can stand behind.
What You Get Back
The technical answer comes with evidence.
Your agency needs an answer it can use with the client and the development team. The job ends with a clear status, not a pile of unchecked recommendations.
I separate evidence from noise.
I reproduce the problem, check the timeline, and test competing explanations. Your team sees what is proven, what is likely, and what is still unknown.
You get a fix you can defend.
I ship the correction when access allows it, or give your developers exact specifications. Then I verify the change and give your team notes it can use with the client.
Technical Lanes
Bring me the search problem, not a shopping list of generic fixes.
Crawl and indexation failures need different evidence from a backlink attack or a slow template. I scope the work around the actual failure instead of forcing every client into the same audit.
Root-cause work before the recovery plan.
I line up crawls, Search Console, analytics, site changes, and the timeline. The goal is to separate the actual failure from tool noise before your agency promises a fix.
Find where discovery and indexing break.
Robots directives, canonicals, sitemaps, redirects, internal links, parameter URLs, and rendering issues. I trace the conflict and give your team the order of operations.
Schema for clarity and eligibility.
Entity-based JSON-LD, duplicate-markup cleanup, and template-level implementation. I check what the page says, what the markup says, and whether those two stories agree.
Core Web Vitals fixes tied to the real bottleneck.
Field data, waterfall evidence, render-blocking assets, caching, third-party scripts, and template weight. I fix the layer doing the damage instead of chasing one lab score.
Ranking-loss and migration forensics.
Change history, URL loss, staging leaks, host failures, backlink attacks, and algorithm timing. When several things broke at once, I document each one instead of forcing a single-cause story.
Public Receipts
The evidence should be visible. Adjectives do not count.
- An 82% one-day drop in GSC impressions, from 74 to 13, turned out to have more than one cause. The case separates the site failures from the backlink attack.
- A Drupal cleanup removed 188 legacy URL patterns, shipped hreflang, and closed a database-level regression.
- A Core Web Vitals repair fixed failing field LCP on a heavy Elementor site without forcing a rebuild.
I would rather be honest about fit than take every project that comes in. If something you send me is not the right move, I will say so and tell you what is.
The $500 Health Check shows how I prioritize a site's technical problems before repair work is sold.
If the client needs a full website built, start with white-label web development. This page is for the search problem.
Operating Rules
Your client stays yours. The technical answer has to survive scrutiny.
I work through your agency by default. If direct client contact would help, it happens only when you request it and define the role.
Agency-led contact
I do not pitch or invoice your accounts. Client contact happens only at your request.
Evidence in plain English
Your account team gets the reasoning without having to translate a crawler export.
Fix or specification
I implement when access allows it. Otherwise, your developers get exact requirements.
Risk before promises
You hear what is unknown before anyone commits to an outcome or date.
Engagements
Start with the defined problem.
Fixed-scope diagnosis comes first. Follow-through is quoted only when the evidence shows what needs to change.
Fixed-scope diagnosis
A defined technical question, a written scope, and a flat quote before work starts.
- Root cause and supporting evidence
- Prioritized repair path
- Verification criteria set before implementation
Implementation or fractional support
Defined implementation work uses my public $200/hour benchmark when hourly work makes more sense than a flat quote.
- Code changes or developer-ready specifications
- Migration, recovery, schema, and performance work
- Any scope change priced before the work grows
Not sure which technical lane fits? Send the URL, the symptom, and the date it changed.
Send the Symptom →Technical SEO Inquiry
Send the URL and the symptom.
Tell me what changed, when it changed, and what your team has already ruled out. I will tell you if I can own the diagnosis and what the first scope should be.
- The deliverable can carry your agency's brand.
- I work through your agency unless you request client contact.
- If I am not the right fit, I will say so clearly.