Approved designs turned into production pages.
Astro, WordPress, and static-first builds with responsive behavior, structured content, accessibility checks, and browser QA built into the scope.
Field Report № 007 · For AgenciesWhite-Label Web Development
The design is approved. I build the site your agency has to ship.
One public WordPress build had to grow from 9 regions to 50+ without a SaaS map plugin. I work behind design, creative, and marketing agencies when a sold project needs senior development to reach launch.
Technical SEO is a release check here, not a second service menu. The deliverable is a working build, tested before your agency puts its name on it.
8+
Years in SEO
35+
Clients supported
9 to 50+
Regions planned in one locator build
Where Builds Stall
The expensive part starts after the mockup looks finished.
The design does not show the content model, redirect map, form behavior, edge cases, or who owns each integration. Those decisions still have to be made before launch.
- The design is approved, but nobody has clean development capacity
- The scope is sold, but the custom functionality is still a sentence in a brief
- The current build is brittle, undocumented, or failing review
- The rebuild needs URLs, content, tracking, and search signals moved without loss
A build your team cannot maintain is not finished. I take the project from approved scope to a tested release, then hand back the access and moving parts in plain language.
Where I Join
New build, rebuild, rescue, or the custom part nobody scoped deeply enough.
Give me the part that needs code and a clear definition of done. I can own the full build or one contained technical layer inside your process.
Theme work that does not become plugin soup.
Custom templates, theme edits, content migration, CMB2 fields, plugin triage, and practical CMS controls your agency can explain after handoff.
The old site moved without leaving its useful parts behind.
URL maps, redirects, metadata, schema, content, analytics, and form behavior get a migration plan before the new site replaces the old one.
The feature the page builder cannot fake.
Locators, calculators, lead tools, reporting interfaces, data transforms, integrations, and small web apps built around the actual workflow.
A sideways project made shippable.
I trace what is finished, what only looks finished, and what is blocking launch. Then I scope the smallest honest repair that gets the project moving again.
A release your team can own after I leave.
Responsive checks, form tests, analytics verification, redirects, metadata, schema, performance checks, access notes, and a handoff that names the moving parts.
From Brief to Handoff
The work stays reviewable while changes are still cheap.
Your team should never discover the real build at final QA. Checkpoints keep design, functionality, content, and launch decisions visible as the site takes shape.
Scope before anyone promises the date.
Send the brief, designs, stack, required functionality, and ship date. I flag missing decisions and technical risk before they eat the margin.
Build in reviewable checkpoints.
Your team sees the shell, templates, functionality, and content states before they harden into rework. Questions stay tied to the part being built.
Test, launch, and hand it back.
I run the agreed launch checks, document what your team owns next, and stay available for the defined post-launch window.
Shipped Work
The proof is in what shipped and what the next person could maintain.
Build quality shows up after handoff. The pages still work, the data has somewhere sensible to live, and the next developer can find the important parts.
- A custom WordPress dealer locator was structured for nine Canadian provinces and all 50 US states without a SaaS map plugin.
- Custom analytics and reporting interfaces that turn raw platform data into useful agency deliverables.
- A public schema application runs on an Astro front end and Cloudflare Worker, with Stripe credits and generated JSON-LD in the same tool.
If the cleanest answer is not a custom build, I will tell you. The point is not to make everything complex. The point is to ship the right thing cleanly.
The dealer locator case study shows the build decisions, stack, and handoff result in one contained project.
If the client needs a search diagnosis rather than a website, start with white-label technical SEO.
Definition of Done
Done means more than approved on desktop.
I put these acceptance criteria in the scope before launch.
Scope matches
The agreed templates, content states, and functionality are present.
Core flows work
Forms, navigation, responsive layouts, and agreed browser checks pass.
Release is search-safe
Redirects, metadata, schema, tracking, and indexation checks match the scope.
Handoff is usable
Your agency gets access notes, known constraints, and the next maintenance step.
Scoping and Pricing
The brief sets the estimate. The unknowns set the risk.
A new build should not be priced like an emergency rescue. I quote the known work first and name the decisions that could move the number.
Fixed project estimate
Best for a defined website, rebuild, landing page set, or custom feature with clear acceptance criteria.
- Written inclusions and exclusions
- Review checkpoints tied to the build
- Scope changes priced before implementation
Fractional development
My public benchmark is $200/hour for a defined block of rescue, integration, QA, or implementation work.
- Useful when diagnosis is part of the work
- Time and stop conditions agreed before work starts
- No recurring commitment required
Is the build already sideways? Send what exists, what was promised, and the ship date.
Send the Brief →Build Inquiry
Send the brief and the ship date.
Include the designs or current URL, the stack, the required functionality, and what is still undecided. I will tell you what I can own and what needs clarification before I quote it.
- Your agency owns the relationship.
- I work through your agency unless you request client contact.
- If the scope is risky, you will hear that before the client does.